Wir leben Vorsprung. Mit dir.
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We are progress. With you.

Progress is part of our DNA. It’s not just in our cars, but in us too – and in you. We make Progress together. With inner drive. With the aspiration to become better and better. With the attitude that we can break the mold. With attitude, with courage, with confidence. Because Progress comes from the head – and from the heart!
The best time for Audi is now.

Markus Duesmann, Chairman of the Board of Management and Member of the Board of Management for Product Lines of AUDI AG

We live innovation
We live innovation

We live innovation

We’re open to new things and get enthusiastic about future possibilities. We develop new services based on machine learning and artificial intelligence and enable sustainable mobility – be it self-driving cars or the networking of modes of transport.

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We live change
We live change

We live change

Progress demands that we constantly develop. That’s why we work collaboratively and stand up for freedom of thought and action. Together we break the mold and unlock our potential.

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We live responsibility
We live responsibility

We live responsibility

We’re aware of our responsibility for our company – and for wider society. Because ‘Vorsprung’ is only possible if everyone benefits from it. By taking action to protect the climate and supporting research, art and culture, we contribute to society and empower others to live their Progress.

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We live openness
We live openness

We live openness

Progress only exists where diversity prevails, and we challenge ourselves critically. We’re open to new things and constantly strive for a responsible corporate culture in which we develop together. The foundation for this is a strong culture of discussion, feedback and no blame.

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Focus areas

The automotive industry is facing radical change. As well as quality and premium, we’re concentrating nowadays on autonomous driving, electric mobility, services and digitalisation. These are the future areas in which we will live ‘Vorsprung’ for our customers and the environment.

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